Renovista is the REHAU distributor in Spain. Specializes in providing quality solutions in the field of sanitary equipment, piping systems, and sound insulation, for the removal of domestic residual water and underfloor heating
The feature of this company is that they are dealing with the B2B sector. Thus, the target audience is as follows:
The client came to us intending to increase brand awareness.
There were 2 significant drawbacks of the company for promotion in social media:
1. The too complicated topic for Instagram and Facebook
It is unlikely that users will search for this product on social media. Everyone searches through search engines. Usually, people spend their time on social networks to have fun and relax, they do not think about finding pipe suppliers there
2. The company deals with the B2B sector
This segment is hard to promote on social media because of finding the target audience
The client had his vision of the profile feed, that is why we created image templates for posts according to
the client’s references
When creating layouts were taken into account client’s wishes: a light profile, as well as the presence in
the layouts of the company's corporate colors (white, black and yellow)
Images were created based on existing photos from the catalogue, developed feed and also profile header
The information in the highlights was divided by the types of goods sold. Also, the advantages of the company
and its products over analogues were listed in stories. It is necessary for new followers to get acquainted
with the company
When creating the visual design of the stories, the color solutions of the created post layouts were applied, and existing products were used as design elements
When creating a profile header description the following was taken into account:
We had the task to acquaint the audience with the available products and present the advantages of cooperation with the company. Thus, we adhered to two different content styles:
The main goal of the selling posts was to handle customer objections and demonstrate the advantages of cooperation with the company
Informational posts demonstrated the company's expertise in this area
To sum up, Instagram and Facebook accounts were ready for the final stage to achieve the set goal, however, due to the current situation in the world in 2022 the project was put on hold. Therefore, at the moment there is no way to evaluate its effectiveness.