Restrictions are imposed for violation of search engine licenses, i.e. for attempts to manipulate search results. When restrictions are applied to a resource, its promotion becomes impossible. For further progress, you must remove the filter, otherwise, all the work will be done in vain.
Serious violations entail a ban — complete exclusion of the resource from the issue. In this case, you need to create a new resource on a new domain.
The main signs of getting under the filter:
One of the search engines reduced traffic to the website and there were significant problems with indexing new content.
The website quality index has been reset.
Only one of several websites retained its position, while others dropped significantly in the search results.
The webmasters received a warning for violations identified on the website.
Positions dropped sharply by 20-30 points and did not recover.
An old website, in which a lot of money has already been invested, cannot reach the top and does not receive organic traffic.
The number of pages in Google or Yandex indexes has decreased.
There are a large number of search engine filters, periodically appear new ones. To accurately determine the cause, a comprehensive analysis of the resource and position dynamics is required.
The most common filters for Yandex:
AGS - non-unique or uninformative content, low traffic.
Minusinsk - using commercial SEO links.
The cheating of behavioral factors leads to a sharp decrease in positions after the update.
Manual filter "Over-optimization" - abuse of techniques for increasing the relevance of the portal.
Baden-Baden - SEO texts, long keywords, spamming, no formatting. Adult filter for the presence of adult content.
Affiliation - non-unique content, the coincidence of the range of goods, service descriptions, and domain names.
Content of little use, spam, excess advertising.
For Google:
Panda - weeding out resources with non-unique and low-quality content, texts with a lot of errors, and duplicate information.
Penguin - blocking sites using the purchase of reference masses.
Manual penalties for excessive SEO links.
Broken links - weeds out pages with links leading to a non-existent object.
Our cases
Merciless and fair algorithm of Yandex Baden-Baden. He makes sure that the texts are not over-optimized by key phrases. And SEOs do everything to be in strong friendship with him.
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All projectsThe beginning of the story. A project with re-optimized texts, frequent occurrence of keywords, and with the word "buy" in each paragraph came to the promotion. I didn't have to wait long - the site was filtered.
Interestingly, despite the mistake, positions in Yandex have grown. This did not deceive us: we immediately began work on removing from under the filter.
The client is a dealer of medical products and goods for people with diabetes mellitus
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All projectsA task. Raise positions and increase traffic from Google.
The website was promoted in February 2019. Previously promoted by a freelancer, the client was not satisfied with the results of his work, because the freelancer independently chose priorities without listening to the client.
of keywords in TOP 3
of keywords in TOP 10
Modern production with an area of more than 3000 m2
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All projectsA task. To develop an online store selling greenhouses for retail clients. Build brand awareness.
of keywords in TOP 3
of keywords in TOP 10
We guarantee the removal of sanctions in the shortest possible time without unnecessary costs after all the work we recommend. The term for lifting restrictions depends on its type and size of the website. The minimum period for leaving Baden-Baden is up to 30 days after all content is revised. For example, it will take at least a month to get out of Minusinsk.
Long-term practice. We are not afraid of projects of any complexity, we select the most effective methods for solving the problem.
Constant learning. Our employees actively attend trainings, courses, and conferences.
Individual approach. There is no universal solution to different problems. We develop a separate strategy for each project.
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#4 digital marketing agency in Eastern Europe
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