Created a new sales channel: SEO strategy, situational marketing and out-of-the-box solutions in the hot season
We went from the general to the specific. First we emphasized general and high-frequency queries: "goods from Europe" and "shoes from Europe."
The next step was to work on narrower queries that were related to specific brands — Dyson, Adidas, Zara and others. We suggested creating separate landing pages for popular stores.
And also add sections for large categories: "children's shoes" and "clothing for sports", etc. This helped users navigate the site more easily and find the right product categories faster. Conversion rates also increased.
We realize that successful promotion is more than just SEO. Having immersed ourselves in the project and studied the specifics of the market, we proposed to put the "Virtual Address" service on a separate page. This solution helped:
Businesses benefit from the growing demand for the Virtual Address service. Operational processes are significantly simplified. Users can place orders and apply promo codes on their own, reducing the workload on the team and freeing up resources for more important tasks.
This is the peculiarity of our approach - we think more broadly and always try to offer new ideas and services. We are looking for additional regions for scaling and business development options for our partners to keep them one step ahead of the competition.
After working out the commercial pages, we moved on to collecting information requests and creating articles for the Blog. We wrote on popular topics of interest to the target audience. Among them were "How to distinguish a Dyson styler from a fake" and "How to distinguish original Adidas sneakers".
External circumstances played into our hands at that time. At that moment, many well-known brands one after another began to leave Russia, and users were looking for shopping opportunities en masse. We were proactive: we wrote articles on hot topics, such as "Cosmetics brands that have left Russia".
Confirmation of this is Top 1 for all the keys we promoted the site with articles.
And in order to turn informational traffic into commercial interest, we added links to the company's services and a list of brands whose goods can be ordered.
We adapted to trends and capitalized on them for the project. In a highly competitive market, flexibility and the ability to react quickly to changes are key to retaining and expanding the target audience. This approach helped not only to attract new users, but also to increase sales.
Demica's site was created on a self-written system, where everything was written from scratch without the use of templates or platforms. This resulted in a lot of technical errors that prevented the project from reaching the Top. Therefore, after a couple months of work, we conducted a technical audit. We checked 65 key parameters.
These steps helped fix the problems that were affecting indexing and ranking. Everything is connected here - if a site is properly indexed, search engines can find its pages and show users relevant queries. This increases traffic and helps you to be at the top positions in search. The higher the site is in the results, the more chances that visitors will click on it and use the company's services.
In just under a year, we managed to turn the site into a full-fledged sales channel. Now more than 0,000 users/monthcome through organic traffic, while at the start of our cooperation this number was 5 times less.
19% are in the Top 10 of Yandex. Before that, the site had almost no positions, and clients were attracted through social networks.
| 1-3 | 11% | 24 | +2 |
| 1-10 | 19% | 43 | -1 |
| 11-30 | 31% | 69 | +1 |
| 31-50 | 17% | 38 | +4 |
| 51-100 | 18% | 39 | -5 |
| 100+ | 14% | 32 | +1 |
40% of queries are in the Top 10 of Google,
| 1-3 | 20% | 44 | +6 |
| 1-10 | 40% | 89 | +7 |
| 11-30 | 21% | 46 | -2 |
| 31-50 | 9% | 20 | +2 |
| 51-100 | 8% | 18 | -4 |
| 100+ | 22% | 48 | -3 |
It clearly shows that timely adaptation and a precise promotional strategy can bring staggering
success. In a rapidly changing market, it is important to react quickly and accurately, which is
what we did for Demica.
We put maximum effort into the development of each project, creating customized solutions that
take into account all the nuances of the niche.
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