Integrated approach: real estate agency promotion and website technical support

Project Features

In real estate, object cards are not promoted. Therefore, the site has a small number of commercial pages.

A small percentage of people search for "buy a studio apartment in Alanya with sea view", and for high-frequency queries, for example, "buy an apartment in Alanya" it is difficult to reach the top because of the high level of competition.

Initial data

Previously, the client worked with a marketing agency, which was a monopolist in the real estate market in Turkey. They stopped the cooperation because the client was not satisfied with the process of interaction. There was not much of it. The company received reports that all indicators were growing, but the number of applications did not increase.

The main stages of site promotion

Semantic kernel

At the first stage prepared the semantic core. That is, collected queries for which users are looking for the site.
Total came out about 1000 keys for promotion. On the basis of SN developed the structure of the site.

Stage Features

Previously, when a client visited a real estate page and selected parameters in the filter (for example, region), a new temporary page with offers was created. But there was actually no such page on the site.
We changed this. Now the pages with filtered offers became static, but nothing changed for the user.
This technology is called an SEO filter.

Why SEO filter?

When a page physically exists on the site, we can add optimized texts and promote it.

Competitive analysis

Analyzed the competitors that rank at the top of the list for the queries we tracked. We studied their sites, functionality, assessed visibility, trust, possible problems and page count.

Technical audit

ПBased on the results of the technical audit, we prepared TORs for programmers to finalize. Some changes:

НSetting up correct layout;

ВImplementation of Schema.org micro markup;

Increase the speed of loading the site;

Replace links with server response code 3xx.

Content optimization

The texts on the pages were over-optimized, i.e. contained a lot of keys. Because of this, the site could fall under the filter of search engines. That's why we rewrote them and added new ones for some pages.
We also created texts for SEO-filters.
We corrected meta tags and configured their correct display.

Meta tags are small descriptions for a website that users see in search results

One of the Blog articles brought
3000 free visitors to the site

Blog article statistics

Analyzing the link profile

We studied the link profile of competitors. The client's site had a smaller volume of links, so we made a plan to build them up. Now we get free links from blogs, ratings, catalogs and other resources. After that we will move on to building paid links.

Results for 7 months

×16 times Increased website traffic

×6 times Increased the number of keywords in Google's top 10

Organic traffic growth

During our cooperation, the client decided to stop contextual advertising.
Usually, when they stop advertising, the number of people who come to the site through search engines decreases. However, in our case we saw a constant increase in organic traffic.

Technical support of the site

Work of dev-department

The client also turned to Webernetic for turnkey technical support. There were technical errors on the site, which occasionally made themselves known. For example, the site crashed several times, did not load. These problems were promptly eliminated by our dev-department.

Progress

While working on the project, we needed to make changes to the site's meta tags, but we encountered a problem: the changes were not saved. The site was automatically restoring the old version of the code. Our programmers discovered that the site code was being pulled from the GIT system.

It turned out that the previous contractors had not given all access to the site. But our team was able to restore access to GIT on their own and regain control over the site.

Results of cooperation

As Within the framework of the project on promotion of Turkish real estate agency and technical support of their website a number of key tasks were performed: collection of semantics, implementation of SEO-filter, competitive analysis, technical audit and content optimization. All this helped to increase the number of visitors to the site by 16 times and raise the site in the Top 10 search results for many queries. We also solved technical problems of the site and regained control over its management system.