To quickly attract new customers
Promotion region:
CIS
Search engine:
We have already talked about this project in the context of seo promotion.
Let's remind you what kind of company it is and share what task was solved already with the help of contextual advertising.
Medical Personal Service (MPS) helps doctors from the CIS to find a job in Poland. It accompanies its clients from the stage of preparing documents for a visa to the first working day at a new workplace. The company has a special approach — it takes care of moving the whole family, helping to find accommodation, schools and kindergartens.
Next, we'll tell you what contextual advertising strategy helped us reduce the cost per click by 3 times while increasing the number of conversions. Sounds fantastic, so let's share the details!
Not just context, but smart planning.
We realized that running ads alone was not enough to achieve the goal. The key to success is a multi-level strategy that aims to continuously reduce the cost per lead.
We enter data about the desired audience and target indicators, and the program combines different ad formats, automatically selects content for each user segment and places it on all its resources: Google Search, YouTube, Gmail, Discover and CMC. Thanks to the automation of the process, the system itself decides where, when and what ads to show depending on the behavior of the target audience. This saves time and resources and helps to attract users interested in the company's services.
Or how we restored the display of advertisements
After the launch, we did not leave the campaign unattended. Constant monitoring and analytics helped us reallocate the budget and direct it to groups with high conversion rates, while turning off ineffective requests. Thus, every action was subordinated to a common strategic goal — maximum return on every dollar invested.
Open communication is the key to successful cooperation.
Our team was always in touch with the client and discussed the results of the advertising
campaign. We also provided regular reports on the work done and answered any questions that
arose.
Transparency in our client relationships is our team's top priority.
When the campaigns reached their peak, we noticed the client's growing YouTube channel with podcasts. The videos covered different topics: how to become a nurse, how to change hospitals, or why you should not choose big cities to work in.
ad impressions per month
that's how many new users came to the site thanks to our advertising
ACCOUNT MANAGER
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