# Casino website promotion
Nevada Casino in Minsk specializes in gambling, including slot machines, roulette, and card games. There is also a restaurant and a bar.
Nevada Casino in Minsk specializes in gambling, including slot machines, roulette, and card games. There is also a restaurant and a bar.
Increase the number of loyal customers
Increase brand awareness
Strengthening loyalty
Decrease bounce rate (current indicator - 18.1%)
Increase in depth of browsing and time on site (current figures are 2.55 pages and 3:13 minutes respectively)
Increased traffic to the establishment and website
It was difficult to get links for the project, many people did not want to post them because of the specifics of the business
In some countries, such as Russia, games are prohibited by law
High competition in the gambling niche
We collected semantic kernel, and on the basis of the collected semantic kernel proposed to expand the structure of the site.
We rewrote all the texts for the game pages and for the main page of the site. It was important that the content was interesting, understandable and optimized for search engines (contained keys, no overspam, etc.).
Prepare and add unique meta tags (h1, title and description) for promoted pages. They help search engines better understand what the page is about and rank it correctly. This way the site becomes more visible in search, which leads to more visitors.
Conducted a technical audit and as a result we found a number of errors which we corrected afterwards. Here are some of them:
Worked with the company's online reputation
Analyzed the link profile of the site and competitors' sites. We analyzed competitors of similar topics, which have the highest visibility of the site in the PS. On the basis of the analysis was made a plan to increase the link mass.
We started to get links from free catalogs. We registered on both Belarusian and Russian sites, as one of the client's directions is junket tours, this service is aimed at the audience of the Russian Federation.
We helped Casino Nevada to become more visible on the Internet: we updated their website, revised semantics to make it easier to find them on the Internet. We also fixed technical problems to make the site work faster and be more user-friendly. As a result, the site got more traffic and visibility, and the company got more targeted customers.
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