Redesign of corporate website

CompanyPa-rus

NicheWarehouse consulting

CompanyPa-rus

Type of siteBusiness card

Why did the client turn to us?

The original site was created a long time ago on a constructor by the client himself. It did not provide the necessary information about the company: its values, difference from competitors, experience.

Navigation was also inconvenient. It was difficult to find anything on the site.

Project objectives:

1
To tell general information about the company, services and unique selling proposition.
2
To make an intuitive structure of the site.

We started our work by analyzing the company

The company's approach is like steering a ship - to quickly reach the right point, you should use the wind in your favor.

The client's knowledge is the wind that helps the ship, i.e. the business, to sail forward rapidly.
We kept this concept in mind when creating the new design.

It was important for the site to become part of the brand.

Site before redesign

There is no CTA (call to action button) on the first block

In the text block, a phrase breaks off

There is a lot of empty space

The text is not readable against the background of the photo

Identical paragraphs with similar text layout

Analyzing the initial site

Strengths:

TextThe main emphasis was on numbers and slogans.
Block orderA logical chain of information aimed at making a purchase.

Weaknesses:

Bright colorsThe colors used were bright. Associated with a nautical theme, but not credible to the business.
Text overloadText read poorly, so it was difficult to absorb the information.
Identical backgroundsOne picture was used for 40% of the blocks.

Market analysis and trend identification

Competitor analysis helps you understand what other companies are doing and prepare a strategy to set yourself apart from the competition.
See what users like on other sites and apply these ideas to the design.
1
Studied competitors to understand what design and functional trends are in the market.
2
Prepared moodboards to visualize the concept of the new design to the client and the team, as well as to decide on the structure of blocks on the site.

Moodboard

Maintained the brand identity

The website should be an extension of the brand, not a separate part of it. This is important so that visitors immediately recognize the company and remember it.

Pa-Rus

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#27375F

#747A92

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#16110D

Kept the blue color as the main color to match the company's corporate identity. But changed the shade to a more muted one to emphasize the seriousness of the business.

We chose simpler and more restrained images and icons to match the logo. This design does not distract visitors from the main message.

Text Formatting

Годы работы: 2015 - 2016Text caption

Запуск в эксплуатацию хай-бея. Проект для крупного банкаH1 - Header

Автоматизированный высотный склад высотой 40 м, емкость хранения около 50 000 палетоместBasic text

Выполненные задачи:

Склад был не запущен в работу. Требовалось описать бизнес-процессы и организовать запуск в работу

Basic text

1
We replaced the font with a thinner font and changed the background color to create contrast and improve the readability of the text.
2
We structured all the information and highlighted the main information with a different color and font style to provide emphasis.

Simple and clear navigation

We revised the structure of the site. We chose six main menu items and put them in the header of the site. This is important so that users can find basic information about the company, its services and expertise quickly.
The improved navigation made it easy to take a targeted action. Users now find contacts more quickly, and this contributes to higher conversion rates.