Increase the number of orders on the website by two times
August 2020-present
Boston, Massachusetts, and Chicago, Illinois, USA
queries ranked in Google Top 5
organic traffic growth
increase in conversions on the site
business scaling in Chicago
Moving in America is a very competitive field and at the top of the list are companies that do moves all over the states and have site age up to 20 years.
The client's site at that time was about 2 months old, that is, it was brand new. That means that in order to get to the top of the list, you had to earn the trust of the search engines.
Agree that advertising on Google or Instagram will not make you move to another city in a day. Hence, the following feature arises — pent-up demand, that is, the client may use the services only in a month, or even in six months.
You think that's it? The project appeared just before the height of the pandemic. The main reason for moving is a change of job, but with the advent of remote work, you can be anywhere in the world, so you don't have to go anywhere. Therefore, the demand for moving companies has decreased.
The client approached us to promote his new website, which was
created on the basis of a ready-made Wordpress template. But there are several hundreds of
similar projects, so we began to think how to stand out among competitors.
Spoiler: came up with and created a strategy for seo promotion for movers.
For a month we have collected a complete semantic core — more than 400 keys. Due to high competition we emphasized on low-frequency queries. As a result, we increased the semantic core 5 times, and the number of keys amounted to 1160.
It was necessary to regularly update semantics, as some commercial queries became informational or simply ceased to be relevant.
Both technical indicators and usefulness of the text for the user were analyzed.
Meta tags were also adjusted, as all queries were not taken into account and the snippets were not attractive.
All texts on the site were checked for quality. They turned out not to be unique and not optimized for key queries, so a content plan was made to rework old materials and create new ones according to the collected semantics.
To increase traffic and promote the main pages, the team proposed to maintain an information block on the site, where useful articles and moving tips would be published that would be of interest to users.
We collected information requests and made a plan to write materials for the blog.
Conducted a technical audit of the site, as a result of which we eliminated the following errors:
We analyzed the competitors that are in the top of the search results according to the collected semantics, also analyzed the usability of the site. As a result, we proposed a number of visual changes to the site, which were necessary for better ranking of the site and user friendliness.
Since the client's website was made from a ready-made template, we made many tweaks to improve its functionality.
ПA feature of seo for movers and packers , especially in the US — linkbuilding, so we analyzed the link profile of the site and its competitors. We found out that competitors had a large volume of external link mass: from 110 to 3194 donors. Some of the sites that are in the top are already 20 years old, and the client's site is new (2020).
At the time of analysis, the site had only 6 referring donors, so we developed a plan to build up.
At first, we gradually received links, the minimum cost of which in the U.S. — 50$, so we used free methods as much as possible: registered on thematic sites and participated in forums. At the moment the number of indexed links is 382.
In parallel, we worked on the company profile in Google My Business and Bing Places for Business to increase the visibility of the organization's card in the local issue and on Google Maps.
Optimizing your business profile on Google and Bing is key to getting traffic from local search, standing out from your competitors, and gaining customers.
Since the site is young, we started to get results with SEO after a couple of months. That's why we proposed to use complex promotion and, in addition to optimizing the site, to launch contextual advertising.
As a result, we managed to quickly attract the target audience and increase the number of requests from the site.
average conversion rate
The results of the work allowed the client to scale their business and open a second location where they can provide services — Chicago.
We made additional refinements to the website to handle the new region:
Revised the structure of the site
Suggested new usability improvements.
Collected semantics for the new location
Created new pages for new areas
During the whole time of cooperation the site grew from 45 to 363 pages.
Increased organic traffic 30x and 150x conversion rate on the site.
Our seo strategy for removal company helped not only to promote the client's website and improve its position in search engines, but also to help the client scale his business.
During the period of cooperation, we brought the site to the Top 5 of Google, and the company's profits increased 2 times.
Thanks to these results, the company was able to:
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