wiex.io

Promotion of Wiex

crypto exchange

Part I. SEO preparation for the launch of a new website

About the project:

The platform allows users to exchange, deposit and withdraw various types of cryptocurrencies.

The exchange employs modern security measures, including two-factor authentication, SSL encryption, and cold storage of funds.

Start of cooperation:

January 2023

Promotion region:

Europe (EN)

Initial status:

The project had no ranking and had not been promoted previously.

Tasks:

1. Increase the site's ranking.
2. Increase traffic.

Features:

1. Intense competition in the field.
2. New website and domain.

Collection of semantics and site structure

The principle of collecting semantics is simple: we divided the requests into 2 groups, informational and commercial informational and commercial. The latter are needed to achieve goals.

Then we created a new site structure based on the collected semantics.

Now we are expanding the semantics of the client's site. We collect queries for informational articles in the blog and the "Knowledge Base" section.

This page contains "general queries" for organic traffic. That is, it creates an additional channel for attracting visitors.

Link profile analysis

The site had a small number of external links and limited visibility.

As a result, a link building strategy was developed.

We used informational blogs and company catalogs. We also took into account the quality of domains and domain zones.

Now we plan to gradually increase links, taking into account the natural growth and balance of anchor and non-anchor links.

Competitor analysis usability

The client did not have a full-fledged website (except for 1 page). Therefore, the layouts of the future site were analyzed.

Improvements were proposed to improve usability.

Add the ability to switch the language of the site.
Develop buttons for currency conversion.
Add icons for downloading the mobile application, etc.

Recommendations for website development

We have provided the developers with all the necessary SEO requirements for the technical optimization of the site.

With these recommendations in mind, the development is now underway.

Content optimization

We actively work on preparing content for the website. We create a lot of specifications for texts on pages, and the client provides the information.

Content will be placed on the new site.

We are now actively working on developing and optimizing a new website for the client.

Result

Since the client's domain is new and has no history, we focused on building a quality and optimized website with basic SEO requirements in mind.

After the release, expect to see the results of our efforts as the site is ready:

attract organic traffic,
increase positions in search engine results,
attract more users to the platform.