Scope:
Cryptocurrency exchange
monetory.io
If you have ever searched for tickets through Aviasales or Skyscanner, you have come across aggregators. These sites do not sell tickets, but only find them according to the selected parameters and offer to go to the seller's website.
The platform works the same way, only it does not look for tickets, but offers to buy and sell cryptocurrencies.
Due to the change of internal marketing team we had to stop cooperation. But in April 2023 the client came back to us.
Russia, Belarus, Ukraine, Kazakhstan.
India, Brazil, Australia, Nigeria.
1
Increase in the number of targeted visitors to the website
2
Increase in regular users of the platform
3
Increased brand awareness among professional users
The client provides offers to exchange and sell cryptocurrency through various payment systems, banks and conventional currencies. Therefore, in the process of collecting semantics, we took into account all possible combinations of these exchanges.
We considered options such as "payeer to bitcoin", "btc yoomoney", "bitcoin to skrill", "qiwi to bitcoin" and so on.
In the process, it found flaws that affect the promotion of the resource and its subsequent ranking:
This resulted in search engine robots not finding or missing some pages. The visibility of the site was reduced.
We found a certain number of links with a 301 response code. They made it difficult for search robots to scan the site.
We detected technical duplicates and to avoid indexing of such pages by search engines and problems related to cannibalization of queries, we fixed this defect.
To improve the structure of pages "in the eyes" of PS robots, the following variants of Schema.org micro markup were proposed for implementation: AggregateRating, FAQPage, Organization.
As a result, it was proposed to implement the most relevant developments. For example:
1
Add links to important pages for users: "Blog" and "Help" in the site header.
4
Refine the blog: improve functionality and attractiveness.
2
Structure links in the "Basement" of the site and add links to important pages.
5
Create a divorce page on P2P exchangers where they can be compared.
3
Improve the homepage: add blocks with service description (text and infographics), usage instructions and FAQ.
We found out that the competitors of the project have a large link mass. As a result, we made a plan for obtaining external links for the project, taking into account the factors:
We paid special attention to creating optimal content for promotion. For quick progress, we developed tag templates and meta tags for pages for different combinations of exchanges. Then proceeded to analyze and refine the text to perfection.
Created informative, engaging and optimized content to fully meet users' needs and expectations.
As a result of improvements on the site for 3 months managed to raise the site in the Top 5 Yandex and bring all key queries in the Top 15.
The total increase averaged 80 positions for each key.
The percentage of keywords in Google's Top 10 has almost doubled further: from 6 percent to 10 percent in the last 3 months.
Search traffic increased 3.5 times, from 1,300 users per month (April 2023) to 4,600 (July 2023).
The team studied competitors, improved the technical characteristics of the site, made it user-friendly and developed ways to get links from other sites. As a result, the site appeared in the Top and traffic increased significantly.
Our experience in SEO-promotion of crypto projects helps us to offer unique strategies for businesses and raise sites to the Top of Google and Yandex.
ACCOUNT MANAGER
We will contact you soon