Pawnshop Chain

The project Fortuna24 has gone through the full cycle of promotion, starting from audience research to promotion and website optimization for search engines.

Fortuna24

top

10

Yandex

top

30

Google

We brought the website to the top 10 positions of SEO optimization: the site is on the first page for low-frequency queries in the search results. We increased the traffic growth and website visits.

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About project

Our client

Pawnshop chain Fortuna24.by

Start of cooperation

January 2021

Promotion region

Minsk

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The main areas of activity of the pawnshop chain Fortuna24.by:

  • loans secured by property
  • buying gold and equipment
  • selling unredeemed pledged property

The aim of project

The aim of the project - to increase the main indicators of the website: the position of keywords, organic traffic on the site, the number of applications and contact details of users.

Client wishes

The client came to us after promotion in another agency, where he was not satisfied with the approach to service, communication and results of the work.

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Our main goal is to attract customers interested in the company's services.
At the beginning of cooperation we want to create a high quality of information on the pages: the content must be simple, understandable and respond to the needs of visitors.
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What has been accomplished

Work on the project we started with the collection of the semantic core and compiling the structure of the site. When collecting semantics, special attention was paid to low-frequency requests for specific types of home appliances (laptops, cameras, phones, tablets, etc.) and jewelry (rings, chains, bracelets, etc.), which can be bailed out in a pawnshop.

Improved site structure

We added pages for low-frequency keywords ("laptop pawnshop", "buying camcorders," etc.).

Worked out content for existing and new landing pages

We made a structure, made meta tags, title and description, as well as call-to-action texts, which described in detail the nuances of pledging a particular type of property.

Analyzed technical optimization

  • Improved the sitemap.xml file and fixed errors related to server response codes.
  • Made changes to microarray and added additional views.
  • Corrected layout errors that were preventing users from interacting with the content.

Analyzed the link mass

The analysis revealed that the competitors have more link mass. In this regard, we developed a plan for obtaining external links, taking into account the types of donor sites, domain zones, the average growth of competitor links, the ratio of anchor and unanchored links, as well as the types of pages to which you need to get links.

Attracted additional traffic

Attracted additional search traffic to the site through the introduction of informational sections in the Frequently Asked Questions section. Increased user time on the site through more complete information about the company's services.

Worked out the content part

Analyzed information keywords for the block and created unique and useful content in this section, improving the usability of the site and increasing the number of repeat visits.

Link building

On a monthly basis, we built links to the site in accordance with the chosen strategy, improving the position of the site in search engines and attracting more traffic to the site.

Expanded the range of services

Expanded the range of services, through the creation of new landing pages, improving the user experience and providing more opportunities to drive traffic to the site.

1/

Results

After the beginning of content optimization of the resource, performing technical refinements, as well as obtaining a number of external links, our work began to bear fruit:

The website fortuna24.by ranks for low-frequency queries

1

position

in the search results

At the same time, creating a competitive advantage not only over other pawnshop websites but also over projects for buying out electronics

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In the first year of our cooperation, we achieved the following results:

77% keywords were ranked in the top 10 of Google search results

82% keywords were ranked in the top 30 of Google search results

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Growth in the percentage of keywords in the top 10 of Google

66% of search keywords are in the top 10 Yandex

83% of search keywords are in the top 30 of Yandex

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Growth in the percentage of key queries in the top 10 of Yandex

Due to the growth of positions by keywords, began to grow and organic traffic.

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Summary

Thanks to a comprehensive approach and professional work of our team, we were able to achieve high results in the promotion of the project. Our work allowed us to significantly increase traffic on the website and attract new customers, which led to a significant increase in business profits.

Do you still have questions?

Would you like to do the same? Contact us and we'll discuss your project!

anastasia

ACCOUNT MANAGER

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