Pawnshop Chain
The project Fortuna24 has gone through the full cycle of promotion, starting from audience research to promotion and website optimization for search engines.
Fortuna24
top
10
Yandex
top
30
We brought the website to the top 10 positions of SEO optimization: the site is on the first page for low-frequency queries in the search results. We increased the traffic growth and website visits.

About project
Our client
Pawnshop chain Fortuna24.by
Start of cooperation
January 2021
Promotion region
Minsk


The main areas of activity of the pawnshop chain Fortuna24.by:
- loans secured by property
- buying gold and equipment
- selling unredeemed pledged property
The aim of project
The aim of the project - to increase the main indicators of the website: the position of keywords, organic traffic on the site, the number of applications and contact details of users.
Client wishes
The client came to us after promotion in another agency, where he was not satisfied with the approach to service, communication and results of the work.

Our main goal is to attract customers interested in the company's services.
At the beginning of cooperation we want to create a high quality of information on the pages: the content must be simple, understandable and respond to the needs of visitors.

What has been accomplished
Work on the project we started with the collection of the semantic core and compiling the structure of the site. When collecting semantics, special attention was paid to low-frequency requests for specific types of home appliances (laptops, cameras, phones, tablets, etc.) and jewelry (rings, chains, bracelets, etc.), which can be bailed out in a pawnshop.
Results
After the beginning of content optimization of the resource, performing technical refinements, as well as obtaining a number of external links, our work began to bear fruit:
The website fortuna24.by ranks for low-frequency queries
1
position
in the search results
At the same time, creating a competitive advantage not only over other pawnshop websites but also over projects for buying out electronics

In the first year of our cooperation, we achieved the following results:
77% keywords were ranked in the top 10 of Google search results
82% keywords were ranked in the top 30 of Google search results

66% of search keywords are in the top 10 Yandex
83% of search keywords are in the top 30 of Yandex

Due to the growth of positions by keywords, began to grow and organic traffic.


Summary
Thanks to a comprehensive approach and professional work of our team, we were able to achieve high results in the promotion of the project. Our work allowed us to significantly increase traffic on the website and attract new customers, which led to a significant increase in business profits.
Do you still have questions?
Would you like to do the same? Contact us and we'll discuss your project!
anastasia
ACCOUNT MANAGER
