Geely car dealership, car sales
Minsk (Borovaya), Minsk region, except Soligorsk
November 2020
site visibility increased
% of keys in Top 5 increased
organic traffic increased
It was necessary to clearly form the client's perception "if Geely, then only in AtlantM on Borovoy".
To do it through completeness, convenience of information search, through advantages, convenience of communication, etc.
It is impossible to promote in other cities where there is already a Geely showroom of another dealer or a showroom from their holding, for example, in Soligorsk.
Thus, the client can only promote in Minsk and Minsk region, except for Soligorsk.
If their advertisement is seen in other cities, they face a big fine from the distributor. But any activity where it is impossible to display GEO is allowed.
There are many brand representatives in RB, so the factory has developed a directive, according to which each dealer has the right to advertise only in his region.
Geely-atlantm.by are part of the holding https://atlantm.by/ , which are also promoted and compete with them in rendition for the main queries. You can only buy autos online at https://atlantm.by/.
On Geely the fiercest competition within the brand. 13 dealership centers Geely in Belarus. And the main ones are located in Minsk. Therefore, even before the start of optimization, we analyzed the client's advantages in relation to other dealers.
A client came to us with a new domain and website. It was 1,5 years old. Before that, they had a 1 year old website that brought traffic and conversions. After moving to a full website the conversions were lower.
Initially the client came in with a request for a standard promotion plan, but after diving into the project, we suggested that they conduct an audit-strategy, on the basis of which to build a promotion strategy for the project.
Team-lead SEO-department
Semantic core collection
Competitive analysis
Usability analysis
Technical audit
Link profile analysis
Content optimization
Promotion strategy
We analyzed the client's website and its competitors in terms of usability.
The new website, according to the client, had a lower conversion rate compared to the lending site. Therefore, we suggested making changes to the site that would make it more user-friendly and attractive. This will help to raise positions in search results.
We also took into account the new structure of the site.
We made a technical audit of the site. Prepared TOR for programmers. Some conclusions based on the audit results:
After all the audits, we developed a 6-month promotion strategy.
We started with content preparation, meta tags and link building. At the same time we made technical corrections and improved usability on the site.
First of all, we eliminated critical technical errors and created new pages for each car model.
During the whole period of cooperation, the client suspended promotion work for 1 year due to business difficulties, as Geely factory suspended production of cars. Our team did not have time to implement everything according to the strategy we proposed to the client.
Having resumed promotion, we managed to realize most of the proposed works in half a year, which gave good and fast results. During the time of our cooperation, the website positions and website traffic increased.
Keyword percentage increased from 1 to 59%
Keyword percentage increased from 2 to 79%
The site Geely-atlantm.by's share of impressions became higher than all competitors on tracked semantics.
From 1056 users per month to 16751 users.
The main growth started in 2023 after continued work on site promotion.
Despite all the limitations, our quality SEO optimization leads to success.
We did this by conducting an audit strategy, optimizing content and technical aspects of the site. We not only increased traffic, but also attracted targeted users. This is confirmed by the fact that the number of hits from the site has increased 3 times.
The conclusion is the same: Nothing is impossible, there is an ineffective strategy.
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