Lottery aggregator website SEO-promotion
The team:
6 SEO-experts
The goal:
To bring the site to the Top-10
During the work on the project, the website went through the whole scope of work on SEO-optimization. As a result, we managed to bring the site to the Google TOP-5 of and to increase traffic by 10 times, which led to an increase in lottery purchases.
About the project
Site aggregator
Our client
April 2021
Start of cooperation
Promotion region
The customer is engaged in the lottery business and acts as an intermediary between buyers and sellers of lottery tickets.
The site does not sell tickets, but provides information about lotteries with links to sites where you can buy them. The company receives a commission for each registration made through its website.
Project features
Legalization of business
Not in all countries it is legal to sell lottery tickets, so the site promotion region is limited by law.
Mediation
It is not possible to buy lottery tickets directly on the client's website. Because of that the user may not reach the final purchase.
Top in search
The top search results are mainly websites where you can buy lottery tickets directly.
Customer preferences
“We want to increase the traffic to our site and get into the TOP-10 in search results. Also, we need help checking the status of our site, as we are concerned that it may have been filtered.”
Initial state of the project
By the time the client contacted us, the site was about 2 years old, but no one was promoting it.
The client tried to build links himself, but received low-quality ones and was afraid that he had fallen under the filter..
Strategy
Semantic core and site
structure
We researched lotteries around the world, not just in India and created a website structure that displays all the lotteries found.
Technical audit
As a result of the audit, we eliminated some problems that reduced the usability of the site: finalized the markup, site snippets, improved the mobile version of the site and removed server errors.
Usability audit
- We studied the usability of the site, on the basis of which we made changes:
- added FAQ section
- ad blocks
- number generators to increase the chance of winning
- block with useful materials.
Competitor analysis
We did constant and in-depth analyzes of competitors on various issues.
Content optimization
The team created 10 new articles every month on topics related to lotteries:
increasing the likelihood of winning, choosing the best lottery.
Link building
We increased catalog links, forum links, paid guest links. It was about links in paid articles.
Embedding comments
The team suggested introducing commenting on articles on the site, which helped increase the number of low-frequency keywords and attract more targeted traffic.
Result
As a result, we increased site traffic by 10 times, reached the Google Top-5 for various key queries with the help of comments and link building. Helped to overcome the problems associated with search engine filters.
Our work helped to strengthen the position of the lottery website in the Indian market and attract new customers due to the growth in traffic.
As a result, we increased site traffic by 10 times, reached the Google Top-5 for various key queries with the help of comments and link building. Helped to overcome the problems associated with search engine filters.
Our work helped to strengthen the position of the lottery website in the Indian market and attract new customers due to the growth in traffic.
Key increase in Top-10
The growth of keywords in the Google Top-10 in a year by 7 times. That is, out of 3,000 requests, about 250 appeared in the Top.
0 
64
keywords in the Google Top-5
1 228
кkeywords in the Google Top-10
8 654
keywords in the Google Top-30
7% of keys in the Google Top-10
Number of keys before promotion
Number of keys after promotion
Percentage of keywords in Google Top 10
Website traffic growth
403 visitors per day in April 2022
85 visitors per day in April 2021
Increased website traffic 10 times in a year
778
visitors
in April 2021
6438
visitors
in April 2022
Before
After
Traffic increase
Provided traffic from 100 to 500 visitors per day in 9 months
Growth in the number of users during the period of cooperation
Results
Despite the region of promotion, the specifics of the services provided by the client and high competition, everyone was a winner.
The client increased revenue through targeted traffic,and we created a new successful case for promoting lottery tickets.
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Anastasia
ACCOUNT MANAGER
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